Guardio was already growing fast, with a strong customer support team behind it.
The question was what would happen next.
As more customers joined, new products launched, and new partnerships opened additional distribution channels, customer interactions would naturally increase with them. In a traditional support model, that usually means one thing: growing the team alongside the business.
Guardio took a different approach.
By building Notch into its customer operations early, Guardio created an AI layer that could scale alongside the company. As interaction volume increased, the organization could absorb more of that growth through AI rather than continuously expanding the size of the support team.
The result is not a smaller or less important customer support organization.
It is a strong team with significantly more leverage.
About Guardio
Guardio protects people from phishing, scams, malicious websites, exposed personal information, and other online threats across the places people actually interact online.
The company has been growing quickly. In September 2026, Guardio reported reaching one million paying customers, twice as many as a year earlier, while continuing to expand the ways its technology protects people online.
That growth isn't limited to direct customers.
In 2025, Guardio partnered with Lovable (lovable.dev), one of the fastest-growing AI software platforms, embedding Guardio's Safe Browsing detection technology directly into Lovable's GenAI chain. Every new site created through Lovable can now be scanned by Guardio for phishing, scams, impersonation, and abuse before users reach it.
It's a good example of what growth at Guardio increasingly looks like: new customers, new distribution channels, new products, and step changes in the number of interactions its systems and teams need to support.
Building for the Company Guardio Was Becoming
Guardio's customer support team was already performing well.
This wasn't about fixing a broken operation.
It was about preparing a strong operation for a much bigger company.
Together, Guardio and Notch started turning the knowledge already inside the organization - policies, historical conversations, workflows, and the experience of the support team - into AI agents that could work alongside it.
Notch learned how Guardio handled different customer situations, automated repeatable interactions, and continuously expanded the types of cases the AI could resolve independently.
As Guardio grew, that automation capacity grew with it.
Instead of every increase in customer volume immediately creating a need for more people, Notch gave the existing team another way to absorb that growth.
Growth Without Linear Headcount Growth
The important change wasn't simply automating individual tickets.
It was changing the relationship between company growth and operational growth.
Traditionally:
More customers → more interactions → more support agents
Guardio and Notch created a different model:
More customers → more interactions → more work handled by AI → the existing team can support a much larger business
Within four months, Notch agents were autonomously resolving 87% of incoming cases, while Guardio continued growing without needing to increase customer support headcount proportionally with customer volume.
That gives Guardio something particularly valuable for a fast-growing company: operating leverage.
The customer support team can continue focusing on the situations where people add the most value, while Notch absorbs more of the repeatable volume underneath them.
Ready for the Next Growth Moment
Fast-growing consumer companies don't grow in a straight line.
A successful product launch, campaign, partnership, or new distribution channel can create a sudden increase in customer activity.
Guardio's partnership with Lovable is a good example.
Partnerships like this extend Guardio into entirely new flows and can create step changes in the number of people interacting with its technology.
In a traditional model, growth at that pace eventually forces the support organization to expand alongside it.
But Notch was already there.
The infrastructure, agents, knowledge, and operating processes were already part of Guardio's customer operation before the next wave of growth arrived.
That means Guardio doesn't need to start rebuilding its support capacity every time the company reaches a new stage.
As interaction volume grows, Notch can absorb more of it. New scenarios can be added. Existing agents can improve. And the human team can continue focusing on the interactions where judgment, empathy, and context matter most.
"Our customers rely on us when something matters, and in cybersecurity, the bar for customer experience and trust is incredibly high. We already had a strong support operation, and Notch helped us take it further - building AI agents alongside our team, expanding what we can automate, and helping us scale customer support as Guardio continues to grow."
Amos Peled, CEO at Guardio
A Great Team With More Leverage
The Guardio team was strong before Notch.
Notch didn't replace that strength. It amplified it.
The team brought the customer knowledge, judgment, and understanding of how Guardio should serve its users. Notch turned more of that knowledge into AI agents that could operate continuously and at much greater scale.
The result is a team that can support significantly more customers and interactions without needing to grow at the same rate as the business.
As Guardio gets better, the agents get better.
As Guardio adds new products and channels, the operation can expand with them.
And as the company grows, customer support doesn't have to become the constraint.
Bottom Line
Guardio's story with Notch isn't primarily an automation story.
It's a scaling story.
Guardio has reached one million paying customers, doubling in a year, while continuing to expand through new products and partnerships like Lovable.
Without a different operating model, that kind of growth eventually requires customer support headcount to grow alongside customer volume.
Guardio already had Notch in place.
Within four months, Notch customer support agents were autonomously resolving 87% of incoming cases, giving the existing team the capacity to support a much larger operation.
The team was already great.
Now it can support the company Guardio is becoming.
