Notch spent the week at ITC Vegas 2026 at Booth #2843, alongside carriers, MGAs, brokers, reinsurers and TPAs. The booth was full from open to close. Hundreds of people saw the Notch platform live, walking through our AI workspace and workforce for underwriting, claims and operations.

Our CEO, Rafael Broshi, took the stage in the ITC LATAM Neighborhood to talk about what it takes to get AI running in regulated insurance operations at full volume. We hosted dinners with insurance leaders for open conversations about scaling automation, and closed the week with the Notch-sponsored Prohibition Happy Hour.

Key takeaways

• The challenges are the same everywhere. Carriers, MGAs, brokers and TPAs across markets described the same bottlenecks in underwriting, claims and operations.
• Teams want AI they can work with. People want to see it work, train it on their own rules, and hand it more as their confidence grows.
• Full volume is the bar. Plenty of teams have run a pilot. The conversation was about what it takes to run in production inside a regulated operation.
• Cost and ROI decide. Leaders will not invest in a workflow that is too expensive to run at scale. They want to know what it costs at full volume before they build it, and every conversation ended at the same question: what is the measurable result?
• Build vs buy is a live debate. Teams weighing an internal build are putting the full cost of building, governing and maintaining it next to a platform that is already running in production.

Thank you to everyone who stopped by the booth, sat down with our team, or raised a glass with us.