Demand Generation & ABM Lead

We’re looking for a Demand Generation & ABM Lead to own our B2B marketing funnel  from awareness to pipeline. You’ll be responsible for designing and executing account-based marketing programs, inbound content strategies, and multi-channel campaigns that drive high-quality leads and revenue growth. This role is perfect for a hands-on, data-driven marketer who loves experimenting across channels, aligning with sales, and turning creative ideas into measurable results.

As the Demand Generation & ABM Lead, you will build and scale our demand generation function from the ground up. You'll own the strategy and execution of demand generation and account-based marketing (ABM) programs to attract, engage, and convert high-value accounts, specifically targeting VP level and executive leadership of mid-market and enterprise opportunities across multiple industries.

Reporting to the CPO & Co-Founder, you'll build the demand generation team, effectively orchestrating a mix of ICs and specialized agencies. You will collaborate closely with sales, product, Ops, and leadership to drive qualified pipeline creation and revenue growth. This is a high-visibility role where you'll combine strategic thinking with hands-on execution, making your mark on how Notch scales.

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 Build a Scalable B2B Growth Engine

• Develop and execute a full-funnel demand generation strategy for mid-market and enterprise accounts.
• Design and manage ABM campaigns targeting key accounts in strategic verticals.
• Partner with sales to define ideal customer profiles (ICPs), account lists, and personalized plays.
• Implement lead scoring, segmentation, and nurturing to move prospects efficiently down the funnel.

Drive Inbound Marketing and Content

• Build and own a content strategy focused on thought leadership, use cases, and customer success.
• Launch webinars, virtual events, and campaigns that educate and convert.
• Optimize the Notch website for SEO and conversion, constantly testing messaging and CTAs.
• Collaborate with product and customer success to surface insights and stories that resonate with target audiences.

Manage Paid and Organic Channels

• Run LinkedIn Ads, Google Ads, and retargeting campaigns to generate pipeline.
• Test and scale performance marketing programs across channels.
• Build email and nurture campaigns to engage leads and re-activate cold opportunities.
• Analyze channel performance, experiment with new tactics, and optimize for ROI.

Align with Sales and Analytics

• Partner closely with the sales and SDR teams to ensure seamless lead follow-up and attribution.
• Own HubSpot or similar CRM setup, reporting, and data hygiene.
• Build and maintain marketing dashboards to track pipeline impact and campaign effectiveness.

• Proven ability to drive enterprise pipeline.
• 3+ years of experience in B2B SaaS marketing, with a proven track record in demand generation, and ABM.
• Previous experience as a Demand Generation Manager, Growth Marketing Lead, or ABM Manager in a high-growth tech environment.
• Demonstrated experience in forming agile strategy, building executable plan, launch measurable tests, allocate budget and manage channels mix.
• Demonstrated experience building and scaling demand generation teams from 0 to 1.
• Strong track record orchestrating and managing external agencies to deliver integrated campaigns.
• Strong knowledge of digital channels, ABM frameworks, and demand generation tactics
• Proficiency in marketing automation (HubSpot), and analytics tools.
• Highly analytical mindset, with the ability to turn data into actionable insights and measurable business outcomes within budget constraints
• Exceptional collaboration and communication skills to align cross-functional teams and manage agency relationships
• Creative problem-solver with a "get things done" approach and ability to lead projects end-to-end
• Experience marketing to VP level and executive leadership in customer experience, support, or operations
• Go getter; ready to work in a fast pace, native AI product company.
• Excited to build the new marketing MO: tools, processes, channels and beyond.
• Experience marketing to multiple industries, or AI services (bonus)