Head of Marketing

Develop and Execute a B2B Marketing Strategy: Build and scale a marketing program from the ground up, focusing on acquiring and nurturing B2B leads. Drive a clear roadmap for taking the company from 0 to 1 in B2B growth.

About You:

• Experience: 5+ years in a marketing leadership role, ideally within a B2B SaaS or tech startup environment. Demonstrated experience in building and executing marketing strategies from scratch.
• Demand Gen Expertise: Proven track record in demand generation, campaign execution, and managing high-performing marketing funnels.
• Content and Messaging Mastery: Strong storytelling skills with experience in content creation and strategic messaging for B2B audiences.
• Event and Conference Savvy: Hands-on experience in planning and executing successful conference and event marketing strategies.
• Analytical and Data-Driven: A results-oriented marketer who uses data to drive decisions and continuously improve performance.
• Collaborative Leader: Comfortable working across teams and building relationships with internal and external stakeholders.
• Visionary and Hands-On: Able to craft high-level strategy while rolling up your sleeves to execute.

• Demand Generation: Own and implement strategies to generate high-quality leads, leveraging SEO, PPC, email marketing, partnerships, and other performance-driven channels.
• Content Leadership: Develop a content strategy that educates, engages, and converts. Lead the creation of whitepapers, blogs, case studies, and other marketing materials to establish Notch AI as a thought leader in its space.
• Conferences and Events: Identify, plan, and execute participation in key industry conferences, trade shows, and events. Leverage these opportunities to expand brand visibility, build relationships, and generate leads.
• Data-Driven Decision Making: Analyze performance metrics across marketing campaigns to refine strategies, improve ROI, and achieve business objectives. Translate insights into actionable recommendations and continuous improvements.
• Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to ensure alignment on messaging, positioning, and shared goals.
• Brand Building: Shape the Notch AI brand identity, ensuring consistency across all touch points and positioning the company as a leader in the B2B AI solutions space.

• Experience scaling B2B marketing for fast-growing startups.
• Familiarity with marketing automation platforms, CRM systems, and analytics tools.
• Strong understanding of the AI/tech industry or SaaS products.
• Exceptional communication skills, with the ability to craft compelling messaging for technical and non-technical audiences.